- March 25, 2019
- Posted by: Kloverharris Content Manager
Kloverharris Limited – Our client is currently recruiting suitably qualified candidates for immediate employment into the position below:
Trade Marketing Manager
Job TypeFull Time
Experience 10 years
Job FieldSales / Marketing / Retail / Business Development
Line Manager: Chief Marketing Officer
Responsibilities include the creation and execution of customer-specific trade marketing programs with the objective of building brands and driving sales.
Duties and Standards – Measurable in terms of time, cost, quality or quantity
Increasing the demand at Key Distributor, wholesaler, retailer level to compliment brand management at the consumer level.
Category Management: working with each Brand Manager (planogram, promotion, merchandising, communication) for key accounts or special projects.
Organize and conduct trainings for KDs/Retail outlets staff.
Development and execution of trade / consumer promotions including pricing, sales estimates, operations liaison and POS development.
Recommend and develop local market promotions to promote sales.
Provide feedback to management on new product launches or re-launch initiatives.
Identify non- performing channels/channel outlets, define and implement strategies to develop them.
Liaise with the marketing department (head office) to ensure adequate supply of communication materials for brand visibility.
Proactively communication and build relationships with global Marketing teams.
Education and Experience
BSc in (any) Social Sciences
Over 10 years of relevant work experience.
3 years of experience in sales strategy development and management.
Proficiency in MS Words, Excel and PowerPoint.
Frequent long hours
Frequent travel outside station.