Sales Executive (Position Closed)

Job Title: Sales Executive

Department/Unit/Section: Sales

Reports To: Key Account Manager

Direct Reports:

Name: Job Title

  1. Sales Representatives
  2. Sales Assistants

Location: Lagos

Job Summary

The Sales Executive combines sales representative tasks with some levels of managerial responsibilities. Typically reporting to the Key Account Manager, the Sales Executive has the responsibility of; managing medium-sized territories, achieving maximum sales profitability, growth and account penetration within an assigned territory/customer groups.


Essential Responsibilities

  • Manages an assigned geographic sales territory and/or group of assigned customers to maximize sales revenues and meet corporate objectives.
  • Generate sales orders to ensure that monthly sales targets are met.
  • Promote, sell and secure orders from existing and prospective customers through a relationship-based approach.
  • Establishes, develops and maintains business relationships with current customers and prospective customers in the assigned territory/market segment to generate new business for the Companies products and services.
  • Ensures credit policy adhered to and no customers exceed credit limits.
  • Developing prospective customers and gather information to determine their potentials.
  • Develops clear and effective written proposals/quotations for current and prospective customers.
  • Expedites the resolution of customer problems and complaints.
  • Coordinates sales efforts with sales management, accounting, and logistics.
  • Analyzes the territory/market’s potential and determines the value of existing and prospective customers’ value to the organization.
  • Collaborates with Key Account Manager in establishing and recommending the most realistic sales goals for the region and the company.
  • Develop and manage an efficient distribution network to improve sales performance.
  • Conduct market research to understand competitors and market trends.
  • Provide innovative ideas and suggestions to improve the market presence.
  • Maintain relationship with existing customers for repeat business.
  • Prepare reports on customer needs, problems, interests, competitive activities, and potential for new products.
Qualifications & Competencies:
  • Bachelor’s degree (preferably with an MBA) level ideally in a business-related subject – from a recognized University
  • Minimum 3 years’ experience in sales preferably within an FMCG environment
  • Additional functional experience, preferably in marketing, trade marketing and/or finance is an advantage
  • Experience of managing and leading sales teams

Skills & Competencies

  • Demonstrated ability to achieve sales plans.
  • Proven business analysis and judgment with the ability to proactively manage business and P&L to meet objectives.
  • Demonstrated ability to professionally develop and coach team members.
  • Exceptional negotiation skills.
  • Ability to build positive working relationships, both internally and externally.
  • Demonstrated strong oral and written communication skills.
  • Business related computer skills including Microsoft Office Suite.