Trade Marketing Manager – (POSITION OPEN)

    • Job Title Trade Marketing Manager Department/Location Marketing
      Line Manager Chief Marketing Officer Pay Band N/A


      Job Aim Responsibilities include the creation and execution of customer specific trade marketing programs with the objective of building the brands and driving sales.


      Duty and standards – measurable in terms of time, cost, quality or quantity


      1 Duty Increasing the demand at Key Distributor, wholesaler, retailer level to compliment brand management at consumer level.
      2 Duty Category Management: working with each Brand Manager (planogram, promotion, merchandizing, communication) for key accounts or special projects.
      3 Duty Organise and conduct trainings for KDs/Retail outlets staff.
      4 Duty Development and execution of trade / consumer promotions including pricing, sales estimates, operations liaison and POS development.
      5 Duty Recommend and develop local market promotions to promote sales.
      6 Duty Provide feedback to management on new product launches or re-launch initiatives.
      7 Duty Identify non- performing channels/channel outlets, define and implement strategies to develop them.
      8 Duty Liaise with the marketing department (head office) to ensure adequate supply of communication materials for brand visibility.
      9 Duty Proactively communication and build relationships with the global Marketing teams.



      Work Conditions


      • Frequent long hours

      Frequent travel outside station


      Education and Experience Assessment method
      1 ·     BSc in (any) Social Sciences

      ·     MBA (optional)


      View Certificate
      2 ·     Over 10years relevant work experience.

      ·     3years experience in sales strategy development and management.

      ·     Proficiency in MS Words, Excel and PowerPoint.

      CV/ Interview