- February 15, 2019
- Posted by: Kloverharris Content Manager
Job Title Trade Marketing Manager Department/Location Marketing Line Manager Chief Marketing Officer Pay Band N/A Job Aim Responsibilities include the creation and execution of customer specific trade marketing programs with the objective of building the brands and driving sales.
Duty and standards – measurable in terms of time, cost, quality or quantity
1 Duty Increasing the demand at Key Distributor, wholesaler, retailer level to compliment brand management at consumer level. 2 Duty Category Management: working with each Brand Manager (planogram, promotion, merchandizing, communication) for key accounts or special projects. 3 Duty Organise and conduct trainings for KDs/Retail outlets staff. 4 Duty Development and execution of trade / consumer promotions including pricing, sales estimates, operations liaison and POS development. 5 Duty Recommend and develop local market promotions to promote sales. 6 Duty Provide feedback to management on new product launches or re-launch initiatives. 7 Duty Identify non- performing channels/channel outlets, define and implement strategies to develop them. 8 Duty Liaise with the marketing department (head office) to ensure adequate supply of communication materials for brand visibility. 9 Duty Proactively communication and build relationships with the global Marketing teams.
- Frequent long hours
Frequent travel outside station
Education and Experience Assessment method 1 · BSc in (any) Social Sciences
· MBA (optional)
View Certificate 2 · Over 10years relevant work experience.
· 3years experience in sales strategy development and management.
· Proficiency in MS Words, Excel and PowerPoint.